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I Want to Change My Life : How to Overcome Anxiety, Depression and Addiction (9781897572238)

The book contains a five-point plan for overcoming anxiety, depression, and addiction. Learn the symptoms, treatment, and relapse prevention strategies that will change your life. Learn new coping skills such as cognitive therapy, stress management, and mindfulness along with step-by-step instructions on how to use them. The book includes numerous exercises and a one-month program to help you get started. Dr. Melemis is a leading authority in addiction and mood disorders who has helped thousands of people improve their lives. For more information refer to IWantToChangeMyLife.org. Product details Format Paperback | 276 pages ...
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Le parrainage (sponsoring) : Definition, pratiques et utilite (9783656568933)



Essai de l'année 2012 dans le domaine Gestion d'entreprise - Marketing, Communication d'entreprise, GRC, Analyse de marché, Médias sociaux, note: 1,7, Fachhochschule Trier - Hochschule für Wirtschaft, Technik und Gestaltung, cours: International Business Französisch 5 - Marketing, langue: Français, résumé Le parrainage fait partie des instruments de communication dans le domaine du marketing. En combinaison avec d'autres moyens de communication, tel que la publicité ou les relations publiques, ces instruments forment la politique de communication d'une entreprise. La politique de communication regroupe toutes les mesures, qui sont destinées à transmettre des informations sur une entreprise, ses marques et ses produits à une cible de communication. Ainsi, cette partie du marketing-mix sert à modifier la connaissance et l'attitude des consommateurs vis-à-vis d'une entreprise et de ses composantes. Le but final est d'influencer les consommateurs potentiels dans leur décision d'achat. Les instruments de communication peuvent être catégorisés en deux différents groupes: les moyens above the line et les moyens below the line. Les moyens above the line comprennent toutes les mesures publicitaires classiques, telle que la publicité à la télévision, au cinéma ou la publicité radiophonique. Ces instruments de communication s'adressent directement aux destinataires potentiels. En conséquence, la publicité est clairement perceptible pour le consommateur. Les mesures below the line au contraire, regroupent tous les moyens de communication qui ne sont pas directement perçus par la cible de communication. L'acte de communication se déroule donc dans le subconscient du récepteur. Pour cette raison le consommateur ne perçoit pas souvent cette forme de communication comme une mesure publicitaire. Par cela une entreprise peut éviter les pensées négatives qui viennent normalement à l'esprit du consommateur saturé par la publicité classique. Les moyens below the line contienne


Product details

  • Paperback | 16 pages
  • 178 x 254 x 1mm | 45g
  • French
  • 1. Auflage
  • 3656568936
  • 9783656568933


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